Design-led strategy for a banking software development company

Design of an app that would allow users to rent high-end clothing in a single click.

Proposal to implement a design-led strategy, for which we reviewed and analyzed all of the company's banking software, its organizational structure, workflows, uses cases, and interfaces. The main objective was to take the company from a stage 2 (Design as styling) to a stage 4 (Design as a strategy) on the Design Ladder Model.

These analyses were documented, as well as a road map for the new strategy proper implementation over time.

Tools and methods I used: Interviews with stakeholder, Co creation workshops, heuristic evaluation, desk research