Mobile platform for user-to-user high-end clothing rentals

Design of an app that would allow users to rent high-end clothing in a single click.

Although the client seemed to be very clear about their app concept and design; after we conducted the research, we realized that the business model was not entirely clear; so we helped to define it. Then we focused on determining if there was enough market for the product, for this we interviewed potential users and potential investors, we studied the competition, their business models and their apps design.

Finally, we designed the functionalities based on customer requirements, user needs and a best-in-class deliverable where we grouped similar apps.