Strategic proposal for the regular customer in service stations

The client wanted to devise a new strategy that would bring value to its regular customers at service stations. To do this, we planned and conducted a research plan that included end users, retailers, station workers and managers, heads of multiple departments.

After obtaining the insights, we proposed a user-company relational system based on customer service to build customer loyalty.

Tools and methods I used: Design thinking, interviews with customers, stakeholders, employees, managers; participant and non-participant observation, intercept interviews, research safari, co creation workshops